While I don't think the campaign will be highly successful (probably about as successful as Christian advertising on buses), I do think it will make people think a little bit. To be honest I think that this is the way that the majority of people live anyway, even many of those who call themselves followers of Christ. I think when it comes down to the way that we live on a daily basis, I think this ad might describe us better than "taking up our cross and following Christ."
The second thing that stands out to me about this ad is the word 'probably'. "There's probably no god..." It's almost as though the people that created the ad (Richard Dawkins and friends) are admitting that this assertion they make has gaping incongruencies in it. Not exactly strong advertising.
Anyway, I thought that it was interesting. Hope it makes you think. If the trends hold, these ads will be on buses in the US in the next 20 years (we're about that far behind Europe).
2 comments:
yikes...i think the fact that it says probably emphasizes the unimportance of whether or not it's true. that's scary man. it's like the revival of the roman empire...
So they are encouraging us to live our lives (read - decide how to spend our time and money, make moral decisions, treat other people, conduct our careers, etc) based on something that is "probably" true. Hmm. Would we make any big life decisions based on something that is "probably" true and leave it at that? No, we'd do whatever searching was necessary to figure out what is true for sure. Just another reflection of the post-modern mindset that makes intellectual assumptions it can not back up. And actually, it is Christians who have the most reason to "stop worrying and enjoy your life"! A more accurate sign would be, "There IS a God, and He loves you, so stop worrying and enjoy your life."
Post a Comment