The Influence of "New Calvinism"

I recently saw that Time magazine anointed "New Calvinism" as one of the most influential ideas in 2009. If you want to read the whole article, here is a link to it. The New Calvinism got just edged out by "Jobs are the new asset" (meaning that people are having to start working again to earn money) and "Recycling the Suburbs" (meaning that people aren't as enthralled with strip malls as they used to be). I'm curious as to how Time decided on their list, but I'm more curious as to how they chose "New Calvinism" as being worthy of the top three. I'm guessing that it is because New Calvinism is backed by two of the strongest voices in conservative Christianity today; John Piper and Mark Driscoll.

I want to be clear, I have nothing against these guys whatsoever, in fact I really like and admire both of their work (especially in the pulpit). I am just curious as to why this theology is gaining such momentum and force. In a culture that is moving more and more towards relativism, New Calvinism stands in stark contrast this idea (thankfully). Anyway, i would like to know what you think and why you think this movement is growing with such vigor.

Just a side note: I'm glad that the "New Calvinism" is growing... and not the "Old Calvinism." Seeing as how good old John Calvin and his followers were responsible for the deaths of many Anabaptists. Not one of the brighter times in the history of Christianity.